Geneva, 22 July 2013 - TechnoMarine SA ("TechnoMarine") has announced a change
of shareholders today, with Jacques-Philippe Auriol and the management taking
over all shares in the company. The agreement was signed on 19 July 2013.
This buyout marks an important step in implementing the revitalisation strategy
initiated by Jacques-Philippe Auriol since he joined the company in 2011,
illustrated by the repositioning of the brand and the product range, improvement
of quality, a new communication strategy and the expansion of the distribution
circuit.
With this strategy, TechnoMarine is equipping itself with the resources to
continue developing and conquering new markets. The Baselworld 2013 trade show
gave the company an opportunity to present its new identity and make a start on
gradually renewing its range by unveiling three new lines. In line with this
dynamic approach, TechnoMarine also plans to launch new products by the end of
the year.
"I am delighted about this new development, which favours continuity. This
buyout will enable us to capitalise on the groundwork we have been laying for
the past two years, and to implement a successful business project with the team
I have put together," explains Jacques-Philippe Auriol.
 Jacques-Philippe Auriol
Jacques-Philippe Auriol, 55, has built up over 30 years of experience in the
watchmaking and luxury goods sectors. Having performed various managerial
roles within the Richemont Group, he subsequently headed Baume & Mercier and
Gucci Group Watches.
Jacques-Philippe Auriol has been CEO of TechnoMarine since January 2011.
About TechnoMarine
Established in 1997 in Saint-Tropez, TechnoMarine is an international
watchmaking company based in Geneva, with branches in Miami and Hong Kong. It
sells some 140,000 watches every year at around 1,500 points of sale in over 50
countries. TechnoMarine is positioned in the high-end segment and consciously
sets itself apart from traditional watchmakers; it targets non-conventional
customers who like to blend creativity and quality.
Press relations
Myriam Delouvrier
Farner Consulting
+41 (0)21 517 67 15
delouvrier@farner.ch
Press release:
http://hugin.info/154740/R/1717675/571225.pdf
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Source: Farner via Thomson Reuters ONE
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