Blaze Destroys Office Tower: BluArc Communications and Natural Convergence Hosted Communication Service Uninterrupted

10 oktober 2008 OTTAWA, Oct. 10, 2008 (GLOBE NEWSWIRE) -- BluArc Communications, a supplier of communication services to small businesses (SMB's) in Canada, provided uninterrupted communication services following an office tower fire. A blaze heavily damaged a downtown Ottawa, Canada office building, leaving most tenants without power or communication services -- using Natural Convergence's (NCI) silhouette hosted VoIP application, BluArc's customers maintained phone coverage throughout this emergency situation. "silhouette enabled us to provide uninterrupted communications," said Jay Swayze, CEO of BluArc Communications. "Providing business continuity and disaster recovery services to SMB's is a key part of our value proposition." Three of BluArc's customers, including the Canadian Co-operative Association (CCA), were able to continue to operate while neighboring businesses shut down. "Our communication service was uninterrupted -- it's a miracle," said Norma Jones, Director of Finance and Administration for the CCA, "Relying on the twinning and the emergency call override features, we were able to continue operating virtually -- business as usual." "silhouette's proven ability to provide business continuity services in emergency situations gives service providers an edge over their competition," said Patrick Smith, Chairman and Chief Executive Officer, Natural Convergence and Chairman of Frost & Sullivan award winning Wavesat Inc. Built to replace premise based SMB voice equipment such as key systems and small PBX's, silhouette is a carrier grade, hosted software solution. Specifically designed for service providers to address the 5-50 employee small business market, silhouette's familiar features and functionality make it simple to sell, simple to deploy and simple to maintain. The solution used at BluArc also featured tight integration of Mitel phones, including the 5212, 5224 and 53XX series, which ensure simple operations and deployment whether during first install or in emergency situations. For more information on silhouette and providing business continuity services with hosted VoIP in the small business space, visit: www.naturalconvergence.com About BluArc Communications (www.bluarc.ca) BluArc Communications is an Ontario, Canada based telecommunications and data service provider focused on providing voice and data communication services to small businesses. BluArc is based in Ottawa, Canada. For more information about moving your communication services to BluArc, visit: www.bluarc.ca. About Natural Convergence (www.naturalconvergence.com) Natural Convergence supplies hosted VoIP applications that enables service providers to sell dramatically improved services to the huge, yet untapped, small business market. Its flagship product, silhouette, replaces traditional key systems, combining familiar functionality with powerful cost and performance advantages. Its go-to-market channel strategy is optimized to the buying habits of small businesses -- from value-added resellers, through service providers and original equipment manufacturers. Founded in April 2001, NCI has grown with major service provider customers deploying their industry leading products to small business customers across Canada, the United States, the United Kingdom, the Netherlands and the Caribbean. Natural Convergence is headquartered in Ottawa, Canada. The Natural Convergence logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=4579 CONTACT: Natural Convergence Inc. Andrew Skafel, VP Marketing +1 613-280-2000 ext. 311 www.naturalconvergence.com